Thanks. The @Horse_ebooks account is spammy and the bizarro tweets are far too rare IMO. I'll check out the other ones.

Sure, there are differences between Soylent and Ensure, but the comparison is inescapable. Soylent is a new twist on an old idea, nothing more.

I guess Soylent can say whatever they want in their marketing spiel. Some people may even believe it.

Xerox is oh-so subtly shifting the blame on to the user. How slimy.

Anything that recognizes and encourages the good behavior of people.

That would be... people, e.g. the Good Guy Greg and Good Girl Gina memes, you could I suppose do a RL version, GGG t-shirts with individual QR codes for up voting people.

This cognitive dissonance exists in your head only.