Look for force-multiplying effects you've contributed to. That is, focus on the things that you've done that have increased the effectiveness of both your immediate team and the larger product organization.
Demonstrate that you're already excelling at the responsibilities of a Sr. Engineer: You're taking ownership of new projects and crushing it. You're mentoring other engineers. You're making effective product decisions based on dynamic business constraints. Cite examples.
Point to some projects and explain your contributions in terms of customer value. I find that explaining the problems you're solving through a business lens is an effective way to signal that you can quickly grasp new business challenges and run with them. Employers are looking for people they can trust from Day 1.
TurboTax UX is solid! I spent a couple of years recommending the product to everyone I knew because I was so delighted by the experience. The $60 was a no-brainer.
But instead of doubling-down on this delightful product experience, they're investing in disingenuous conversion hacks like the "PLUS Help & Tools" upgrade funnel. Designed to feel like it is part of the actual filing process, users are converted more effectively when they're led to believe this is just another step toward completing their task, similar to how users respond to native ads.
In the UX teardown, I take a more critical look at the design decisions behind the freemium funnel. I wish they were more transparent about their pricing structure up front so users could compare the benefits of products and add-ons against their needs and budget.
--
That's frustrating about the emails you're receiving even after filing. Let's hope they build out smarter email campaigns next year that are more aware of user actions across all TurboTax systems.
https://uxdesign.cc/turbotax-design-1a37356adc61