They were a fairly common occurrence in the late 90s. I worked at an OEM at the time and we would stockpile it during gluts for that reason, then make a killing ~6-9 months later.
They only dominate Ads because they dominate search if everyone leaves Search the ad business grinds to a halt as well. These are the ying and yang of Google.
Kind of. They dominate ads because the dominated search when they bought the successful ads company. By that point in time, they already had your profile built, and the further use of search just continues to enhance that profile. But now that ads has its own persistent tracking that dependence on search is not as strong as it used to be
People have reported a decrease in ROI from spending on Google ads already when they no longer control all the eyes and where you rank in what those eyes see when they search, that ROI will drop even more. People will stop paying for Google ads when the ROI is higher on other platforms.
Couple that with the fact that a lot of folks have moved their search to GPT or Claude once those platforms start taking in ad money... that budget will come from somewhere and that's likely existing Google ad buy dollars shifting.
...and it really hasn't been for a good number of years now. I left a while ago when results were all SEO copy pasta blogs this is just a final nail in the coffin.
I am truly, deeply sorry for revealing my true feelings on how much I value some of the employees that helped me become utterly, filthy rich. It will not happen again.
Because "decent off road" = "I can navigate someone's overgrown shitpile of a mountain side driveway during mud season with low effort and nearly guaranteed success"
Also it's one of two convertible SUVs on the market so if you want that your options are basically a coin toss.
Because there are lots of places you can legally drive it off road. And driving off road is really fun. He didn't say it's totally illegal to drive off road.
"I have contained my rage for as long as possible, but I shall unleash my fury upon you like the crashing of a thousand waves! Begone, vile man! Begone from me! A starter car? This car is a finisher car! A transporter of gods! The golden god! I am untethered, and my rage knows no bounds!"
AWS makes it annoying to be resilient as AZs aren't transparent to their users, so I'm more surprised some were prepared for it.
It seems to me these day people are OK with AWS going down and just blaming it on AWS rather than on themselves for not being prepared for big outages.
"Oh, nothing we can do because AWS/Cloudflare is down"
> AWS makes it annoying to be resilient as AZs aren't transparent to their users
What does transparent mean here? AWS is super clear what resources are zonal and provides tons of guidance around making things multi-AZ. AZ outages aren't exactly frequent but they're reasonably likely.
Being susceptible to AZ (or region) outages is very much an architectural decision. Or a bug that needs to be fixed (I'm sure Coinbase didn't YOLO single-AZ, they've undoubtedly learned about some edge case that needs to be fixed). Sure it may not be worth the cost/complexity for some systems but resiliency is like job one for anything in the cloud that costs money when it's down.
Transparent as a system/box can be, meaning that you can't see / know about it. (Yeah, I guess you can read that not transparent as obscure in disclosure of how their system works, but it shouldn't make much sense)
> AWS is super clear what resources are zonal and provides tons of guidance around making things multi-AZ.
Yeah, they allow people cheaping out for zonal resources and then going down with their zone.
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