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They chose the path that would lead to the fastest adoption of the technology which lowers their bandwidth costs. Keeping the technology Chrome-only is against their financial interests.

Apple and MS pay yearly licensing fees for H.264. As soon as they adopt VP8, they can stop.



Apple and Microsoft are among the H.264 licensors. I think they don't pay any licensing fees:

http://www.mpegla.com/main/programs/AVC/Pages/Licensors.aspx




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