Changed the title. I posted this because it made me think that Apple is truly becoming the most vertically integrated company in the world, from Silicon to AppStore.
In the movie, Objectified, by Gary Hustwit, the legendary designer Dieter Rams (of iconic Braun fame, the electric shaver), is asked if there is any company that really gets design today. He answers, after a moment's pause, "Apple".
My point here is Apple is integrating design down to lower levels anyone has done before. Some companies talk about corporate DNA but Apple is going to Jurassic Park levels.
In the movie, Objectified, by Gary Hustwit, the legendary designer Dieter Rams (of iconic Braun fame, the electric shaver), is asked if there is any company that really gets design today. He answers, after a moment's pause, "Apple".
My point here is Apple is integrating design down to lower levels anyone has done before. Some companies talk about corporate DNA but Apple is going to Jurassic Park levels.
http://www.youtube.com/watch?v=KBF1rOxWsxg