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I don't think anyone's delusional about this - Apple genuinely cares about something that is also a market differentiator. It's a win/win scenario.

The best business strategies are ones that benefit users AND makes the business money. That's what Apple's done here.



Even though it isn't the case right now, we must be careful for the feature not to become a feeling of privacy rather than privacy itself


Of course. As with all claims and features, we must constantly be critical of them and the motivations behind them.


Yep, I feel safe with Apple right now. Who knows what tomorrow may bring.




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