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It only became a problem after the rise of unwanted political opinions.


It became a problem almost immediately. PageRank had issues because people got wise and formed link farms to cheat the system. So Google added more tweaks. Repeat this x10000 and you get to 2018.


The diversity of quality results has gone down. Page 2 use to have a few gems. Now one or two words will dominate and you see the same results for different queries that share two terms at the beginning.




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