total newspaper advertising plus circulation revenue in 2018 was about $25B
total TV advertising revenue in the USA in 2018 was $71B from one source. WarnerMedia conglomerate controls about a third of all viewership, maybe, and had $33B revenue in 2018 so the numbers seem consistent.
So yeah, gaming is about four times legacy print, and maybe 50% larger than legacy video.
For another comparison, most people who consider themselves "gamers" wouldn't even count mobile games as "real" games... and yet:
The App Store did pulled in nearly $1 billion of revenue per week in 2019. Of each week, $700 million was games. That's $37 billion just on the Apple App Store alone.
I wouldn't call them real games, they're more like addiction+monetization traps. Once you finish one, if you do, you never go back to the app store looking for another one. I think that will eventually kill the market.
total newspaper advertising plus circulation revenue in 2018 was about $25B
total TV advertising revenue in the USA in 2018 was $71B from one source. WarnerMedia conglomerate controls about a third of all viewership, maybe, and had $33B revenue in 2018 so the numbers seem consistent.
So yeah, gaming is about four times legacy print, and maybe 50% larger than legacy video.