I think the best solution for this problem is don't collect email addresses too soon.
I am not of fan of too much time between submitting my email address and getting a launch email. Like others have pointed out, I totally forget about the company in question.
However, it also greatly annoys me to sign up for a notification list only to start receiving progress update emails. I'm never that excited about a startup. I always unsubscribe from emails like these.
I think progress updates are be better dealt with on Twitter, Facebook, or a blog - depending on the audience it's intended for. Don't turn what's supposed to be a one time email into a newsletter.
I am not of fan of too much time between submitting my email address and getting a launch email. Like others have pointed out, I totally forget about the company in question.
However, it also greatly annoys me to sign up for a notification list only to start receiving progress update emails. I'm never that excited about a startup. I always unsubscribe from emails like these.
I think progress updates are be better dealt with on Twitter, Facebook, or a blog - depending on the audience it's intended for. Don't turn what's supposed to be a one time email into a newsletter.