It reminds me of “Nathan for you” when he held his own award ceremony so he could claim to be an award-winning filmmaker, or he did parodies of songs at open mics so he could then claim to be a renowned parody artist, before opening his famous “dumb Starbuck”
That is funny, this thread reminded me of a completely different "Nathan For You" episode. He hired a Web Dev to build an evite template that included a bunch of spammy foul language in "invisible" text in the footer, causing the invite to go to receiver's spam folder. The idea was that you could invite people to a party whom you didn't ACTUALLY want to show up, but also didn't want to hurt their feelings. If they asked why they weren't invited, you could incredulously claim that you DID invite them, and suggest that maybe it went to their spam folder.