That's the brilliance of the the model which I believe was pioneered by Heroku. The ingredients are a super easy-to-use platform and a free plan with resource but no time limits. This way you attract people in when they are poor, inexperienced, have no admin skills, and no expectations for success of their app (which is a huge market). By the time they need to upgrade the platform is proven to them and it's a significant pain point if they want to move, so they willingly pay a heavy premium over what the raw resources would cost if they set them up themselves.