Maybe I'm missing something here, but isn't the case such that when you place a call and immediately hang up, no one pays for that call, although unnecessary traffic is caused for the operator? In some of these cases the receiver might call back, and then that second call is paid for. But if this is really a culture in India, then the operators lines are used a lot all the time, even though no one is paying for these one ring calls.
Yes, I do assume no-one pays for the missed call. But as you say, the receiver pays for the subsequent return call, whereas otherwise, the original sender would have paid. Either way, assuming a call happens, someone pays, so if the article is implying this costs the Indian cell industry as a whole money, I'm not sure it's really true. Sure, increased overhead on the system is an issue, plus the exceptions I noted.
