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Change the name of the resort. Seriously, fastest and easiest way to beat a computer/algorithm.


True, but if they have many years of reputation established, they may not want to throw that all away because of Google.


The search results strongly suggest that they have a reputation as the site of a disaster.


On the other hand if you have a reputation, the search results don't matter that much. People already know that it's a nice resort and not a disaster.


Or, I do not know how popular gore/ghost are over there, change the theme. Take your marketing in an entirely different direction. This of course could backfire.




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