I am not an android user, but I do have several apple products. Now that you mention it, that is surprising and to add to that, I only buy apps/music/books from Apple through a gift card. Our account is somehow messed up so that it will not take our credit card, so we can only use gift cards. I wounder how much of Apples purchases came because of the use of a Gift Card. My guess is a sizable chunk 20% - 30%
I totally agree. I have an Android phone, but I've had an iPod for years. I really don't like iTunes, but at least it does a good job of making it stupid easy to stumble into purchasing content and apps. I have gotten a lot of gift cards over the years and they got me in the habit of "impulse-buying" tracks.
If Google wants to get people in the habit of buying content from this service without asking for those magic digits, they really need this gift card solution.
