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Enterprise sales has its own set of issues which lead to generally a long sales cycle.

Corporate inertia, difficulties finding key decision makers, the start-up stigma (no big company wants to be reliant on a start-up that might not be around in a year's time.)

These roadblocks make it difficult for enterprise-focused start-ups to diagnose lack of traction. Is it product? Distribution? Market?

These issues aren't as pronounced in consumer internet start-ups. The end-user is your target (not some manager who will never use/understand the product), and fortunately around here, users are willing to try most anything. Think of how many apps you have downloaded that you don't use anymore.

Start-ups are inherently hard, and each market has its own set of challenges.



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