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Well the truth is most people are pretty stupid in that regard.

- they don't want to pay $500-$600 upfront, so they rather go with a contract, even though in the end they pay more.

- they can't be bothered to buy a phone separate and do the research to find the right plan for them.

- they just want to go in a store and leave with a nice phone, without thinking and paying too much.



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