As a non-anglophone myself, I hate the fact that we have given one language so much power to dictate how every other country and language should name things. You will never find an American company changing the name of their product in the US because it sounds naughty in French. Yet here we are, a group of francophones feeling pressure to change their product's name for anglophones' sake.
The author knew fine that it was a knob joke (https://news.ycombinator.com/item?id=26743882). In this specific case, play stupid games, get stupid prizes; no-one is asking Le Coq Sportif to rebrand or your local bistro to stop serving coq au vin.
