But Tesla is at least consistent in their approach, see e.g. battery "bricking." http://www.nytimes.com/2012/03/04/automobiles/Tesla-Battery-... (This is an NYT story although it wasn't originally reported there.)

I'm generally rooting for Tesla and EVs (where they make sense). But I didn't think much of their PR handling of a situation where they were at least somewhat in the wrong was good then and I don't think it's good now.