I think his article is smoothly written to recruit noobs.
For example, I've been around for awhile, and when I hear the employer wants "giving personality" I'd like to think that means I mentor people and do some volunteer work. Been there, done that, think its cool. However experience has shown that really means "doesn't complain about unpaid overtime and excessive oncall and is a complete doormat".
Ditto stuff like "I give honesty and require it in return." I'd like to think thats true, often it is, but then again often it just means I want a yes man but can't say it so I'll talk about the opposite instead in compensation.
Some stuff is just creepy. "I won’t get between you and your dreams." My personal life outside of work is none of your business unless coincidentally we happen to overlap, in which case thats cool, although perhaps professionally awkward. Creepy!
Some stuff I have never experienced in industry or even heard of. "If you don’t have a requisite skill right now". You've got to be kidding.
Based on extensive observation, corporate communication about what's important is usually a strong indication of what's absent other than a slogan, not what's actually important. We believe in a work-life balance means their only contribution toward a work-life balance is talking about having one, actual implementation is strictly work oriented. Or "we're a professional organization" means drunken frat boy antics. If their contribution to honesty is exclusively bragging about how they like honesty, look out...
For example, I've been around for awhile, and when I hear the employer wants "giving personality" I'd like to think that means I mentor people and do some volunteer work. Been there, done that, think its cool. However experience has shown that really means "doesn't complain about unpaid overtime and excessive oncall and is a complete doormat".
Ditto stuff like "I give honesty and require it in return." I'd like to think thats true, often it is, but then again often it just means I want a yes man but can't say it so I'll talk about the opposite instead in compensation.
Some stuff is just creepy. "I won’t get between you and your dreams." My personal life outside of work is none of your business unless coincidentally we happen to overlap, in which case thats cool, although perhaps professionally awkward. Creepy!
Some stuff I have never experienced in industry or even heard of. "If you don’t have a requisite skill right now". You've got to be kidding.
Based on extensive observation, corporate communication about what's important is usually a strong indication of what's absent other than a slogan, not what's actually important. We believe in a work-life balance means their only contribution toward a work-life balance is talking about having one, actual implementation is strictly work oriented. Or "we're a professional organization" means drunken frat boy antics. If their contribution to honesty is exclusively bragging about how they like honesty, look out...