I agree with your points. I think to succeed they need a higher kickstarter goal to have the economies of scales.

honestly, i foresaw that ubuntu edge would fail when they introduced the new price tiers. If all the discounted price tiers would have sold out it would have generated a few extra million. Once those are sold out - the people would not buy a $825 phone and the campaign would be stuck

I would relaunch the campaign after knowing the elasticity of the curve.