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While I agree that the term is overused, in its genesis of popularity, it referred to a real (and previously unnamed) phenomenon: wben an un-(or less-)profitable market eats a more-profitable one, such that players in the grown-up market are misled by listening to their customers.

If you built a hovercraft, it would destroy the car market, and everyone would expect that. But Blackberry did not expect the iPhone to kill them---there were all sorts of business-y feautures it lacked. "Blackberries are fine!" said RIM's customers.

And that is worth naming, I think. We have a whole jargon around the startup ideal of constant, low-level iteration, when that is precisely what screwed Blackberry.



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