eInk DPI and LCD DPI aren't really directly equivalent in terms of readability.
And this is a specialized device that seems much more suited to the type of work it's designed for than an iPad is. The iPad doesn't even support a stylus (except for the big nub stylus, which is really more of a stylized finger replacement).
The iPad Air is light enough - I use one all day.
The smaller size of the iPad is an advantage for portability.
The iPad battery is more than good enough for a full day of work, so the comparison is empty.
The iPad is highly usable in all indoor conditions. Bright sunlight is a problem for it.
That's only one advantage the Sony device has that matters, and it's a niche one.
But still: $1100? When an iPad (which can do so much more) is ~$500 ? Once again, Sony seems to be miscalculating.