wufoo's demo video peters out just where it gets interesting to me, and it confuses me about their value proposition: once you've got the form made, what do you do with it? Do they just give you the html and point you to where the URL for the CGI ought to go?
You're right in that creating a a form in Wufoo is only the beginning. At that point, you can start sharing the link to the form or embedding it on a web page to start collecting data, leads or even payments. You can do all this from our Code Manager: http://wufoo.com/docs/code-manager/
Built into every form is also the ability to subscribe to the incoming data in real time to your email inbox, mobile device via SMS or your RSS Newsreader.
We also have a robust report building feature that can help you visualize and export your data so you can better understand the information you've collected.
