What do you mean? The only way to not have a boneyard is:

a) Never take any planes out of service

b) fly every plane until it crashes

No manmade machines have infinite service life, so a is out. No airline passengers will accept b.

The point I was making is that many of the planes in the boneyards are in working condition (assuming you gas them up and do some other trivial un-mothballing work).

It's not like a car, where it can be driven until the wheels fall off. Planes are flown until they need an expensive scheduled maintenance check, even if they seem to work just fine.

(To be absolutely clear: I don't think this is a bad thing. Maintenance checks are good. Falling out of the sky is bad.)

I know absolutely zero about this industry but I'm not sure this fits the CC model. What's the plan to move up market? I just think there isn't any easy money, especially not in airlines. You gotta just be awesome at everything...

That article was written in 2009.

Go look at their route schedule. Looks like penetration to me to more established areas.